Hi, I'm Mariángeles,
lovely to have you here!

Growwithout chaos,with clarity.

Growth marketing for businesses that want to grow without turning every decision into an emergency.

Book a call See services

My story

Over 8 years in marketing and business strategy.

I've learnt that the best results don't come from doing more. They come from being clear about what to do first.

Today I'm co-founder of We make it Lab, where I help business owners grow through strategy, full-funnel advertising and applied AI.

8+years in marketing and strategy

Official Anthropic partner in Argentina

ES / PTbusinesses in Argentina and Brazil

the right order, at the right time

How I can help

Three ways to work together.

Diagnosis

Diagnosis and strategy

For businesses ready to scale: we work out where you stand and decide what to do first.

I'd like a diagnosis

Paid media

Full-funnel advertising

Meta Ads, Google Ads and email marketing working together, from first touch to sale.

Let's talk ads

AI for your business

Automation and training with Claude, as an official Anthropic partner in Argentina.

Bring in AI

Experience

From agency life to running my own business: leading teams, brands and campaigns from start to finish.

+ Universidad de Buenos Aires

Dec 2024 - present
Co-founder | We make it Lab
Web development and growth marketing across Latin America: paid media, email, AI automation and brand identity.
Sept 2024 - May 2025
Lecturer | Coderhouse
Growth Marketing Flex course: teaching classes and marking assignments and final projects.
Oct 2022 - Nov 2024
Project Manager | Shake Again
Coordinating the team and client, full-funnel campaigns, omnichannel strategy and process optimisation.
Jan - Sept 2022
Account Executive | Webar Interactive
Always-on communications, media planning, creative briefs and supplier management.

Education and certifications

Undergraduate degree

Universidad de Buenos Aires

BA in Communication Sciences, specialising in Public Opinion and Advertising

Luzzi Digital | Feb 2025

Meta Ads: social media advertising

Campaigns on Facebook, Instagram and Messenger

Google Analytics Academy

Advanced Google Analytics course

Advanced measurement and analysis

Case studies

Real projects: the problem, what we did and the result.

+114%in monthly sales

Home décor and furniture

DiazHome

The best two months all year

They relied on Mercado Libre and many orders were cancelled unpaid. We rebuilt paid media by category with real unit economics and added email marketing with abandoned cart and post-purchase flows. August was the best month of the year: $87.4M ARS, and unpaid cancellations fell from 8.8% to 4.1%.

Meta AdsGoogle AdsEmail marketingUnit economicsTiendanube

-57%in cost per lead

Industrial flooring

Nexa Soluciones

Leads 57% cheaper

They didn't know if their ad spend paid for itself. We launched the brand from scratch, rebuilt Meta and Google tracking, set up a profitability dashboard and fixed the WhatsApp AI agent. In August and September they closed $83.4M ARS in sales and Google's cost per lead fell 57%.

BrandingGoHighLevelAI agentMeta AdsGoogle Ads

90B2B conversations

Electrical supplies

Eléctrica Mosconi

From marketplace to owned channel

They sold almost everything on Mercado Libre, with no owned channel or trade pipeline. We audited the site, launched Meta Ads and Google Search, and opened WhatsApp as a B2B channel. In month one: 90 conversations with builders and electricians, 5 own-store sales and +3,246% website sessions.

Meta AdsGoogle SearchWhatsApp B2BCROTiendanube

Mariángeles dando una capacitación frente a una proyección

Mariángeles en un evento de Desarrollo Económico de la Ciudad de Buenos Aires

Talks and content

I document what I test with clients, in classes and at conferences on marketing, data and AI, without unnecessary jargon.

TalkApplied AI for business with Claude
CoderhouseGrowth Marketing Flex course

Follow me on LinkedIn

Shall we talk?

tell me where your business is at

Or email me directly at maleiluque@gmail.comLinkedIn